Jim Wolford, CEO
Events in public spaces, stadiums, museums, and even zoos for that matter ought to ensure the best possible audience/visitor experience. Several technicalities go into putting up a successful show for the guests. Any drawback in the form of an IT malfunction tends to have a significant impact on the overall experience and can be a dent on the host’s reputation. This is where Atomic Data® steps in with seamless backend IT solutions for any and all events, to provide visitors with a memorable experience ultimately. The company offers IT as a service (ITaaS) as its core solution that can support or augment its clients’ IT resources. Their solutions include comprehensive tech management, vendor management, enterprise networking and Wi-Fi infrastructure (with corresponding support) game-day support, and full-stack 24x7 monitoring. “We get involved with the clients early on to ensure the fan experience before, during, and after any large event is frictionless and deeply linked with technology,” states Jim Wolford, CEO, and co-owner of Atomic Data.
Atomic Data has found traction with companies in the sports and arena business, including racecourse, NFL, and MLS stadiums. To this end, the company launched its new platform, Game Day Technologies, to help venue owners architect, manage and support the backend technology of public events. Atomic Data is also capable of building redundant, secure circuits and networking within a venue to provide connectivity to a wide variety of devices and end-points, including point-of-sale, ticketing, IoT devices, and more. The company further assists in designing and implementing the networks (solutions) from different software, point of sale, and visual screen vendors, all into a single interface. To facilitate this, Atomic Data works at three different levels or models. Firstly, the company will walk the clients through the entire IT integration process, including purchase, implementation, and support phases.
We get involved with the clients early on to ensure the fan experience before, during, and after any large event is frictionless and deeply linked with technology
Secondly, in the case of public stadiums where clients opt for local vendors such as local MSP, or a local Cisco partner, the company can plug and play the local providers’ solution into its platform. Lastly, it can integrate the entire IT infrastructure. “Most clients opt for a combination of the first two models of the platform, as no single model can support or fit their requirements. This was the case for Allianz Field, the newly opened cutting-edge stadium for Minnesota United FC,” recalls Wolford.
The platform is driven by analytics from a variety of data points, starting from the network infrastructure and subsequently down to ticket sales, fan seating preferences, how often the fans leave their seats, to the merchandise, food, and beverages purchased throughout the season. Monitoring the entire life cycle of the game experience helps enhance the guest experience, ensure full venue visibility for the owners, and increase per-fan revenue.
Cisco is among the preferred partners of Atomic Data to build these complex networks and help derive the data to feed its Game Day Technology platform. The company often leverages Cisco for networking hardware as they are the recognized leader in this space. They are also open to working with any other technology partnerships the clients already have. Working seamlessly in a competitive networking space with alternative partners is one of the many unique aspects of Atomic Data.
Stepping ahead into the future, Atomic Data is looking to keep growing and building out its products, while also expanding into more cities. The company caters to clients globally, across 25 countries, and operates across all states in the U.S.A. With its team of experts, the company maximizes the lifecycle of the clients’ IT investments, while keeping its commitment to performance, compliance, and security. Atomic Data meets the expectations of clients at every step of the IT orchestration journey with its enterprise-grade partnerships to provide the best in-house services.